Diamonds
Also, Joan goes behind closed doors of the "Fort Knox" of diamonds – the DeBeers diamond empire, housed in one of the most secure buildings in Europe. Joan has the unique privilege of going inside for an exclusive look at where billions of dollars in diamonds are sorted and graded, including a visit to a restricted diamond vault that most of DeBeer’s own employees are forbidden to enter. Then Joan finds out what it is like to be a Hollywood starlet walking down the red carpet as she dons three-million dollars worth of diamond jewelry. This diamond ensemble loaned to Joan by DeBeers for the show’s opening is a typical example of their ongoing marketing strategy to ensure that diamonds stay in the spotlight.
Joan Lunden’s in-house research and writing team works with Joan to create content that complements her focuses and the interests of her fans. The team is dedicated to creating a thriving community through content and conversations, and hopes their work, like Joan’s, can make a difference in the lives of her readers everywhere.