Estee Lauder: Breast Cancer Awareness Campaign
Hear our stories. Share yours.
In the spirit of recognizing The Estee Lauder Companies for their amazing Breast Cancer Awareness (BCA) Campaign, I also wanted to share a special episode from my A&E series, Behind Closed Doors. In this episode from March 22, 2003, I go behind the scenes of Estee Lauder to reveal the incredible work that goes into making the brand such a massive success. I wish the company best of luck with their inspiring documentary. Enjoy!
Behind Closed Doors with Estee Lauder
**Estee Lauder Companies Official Press Release**
The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign is bringing people together to share their personal stories of gratitude, support and strength.
“Hear our stories. Share yours.” is an intimate look at breast cancer: women, men and families, each with a moving story that shows how support from a loved one, brings strength in the face of the disease. In the film, you’ll hear from individuals who've had their worlds turned upside down by breast cancer, and through the power of sharing, become stronger together. The film highlights that breast cancer is never a one-sided story and captures incredible families revealing their powerful, personal journeys with the disease.
The documentary is in memory of the late Evelyn H. Lauder, who founded The BCA Campaign in 1992 with the creation of the Pink Ribbon, and made it her mission to defeat breast cancer through education and medical research. To date, The BCA Campaign has raised more than $53 million to support global research, education and medical services worldwide.
The BCA Campaign is proud to premiere “Hear our stories. Share yours.” in New York City, and the hope is that these stories will inspire others to share their own experiences and continue this important conversation.
Joan Lunden truly exemplifies today’s modern working woman. An award-winning journalist, bestselling author, motivational speaker, successful entrepreneur, one of America’s most recognized and trusted television personalities, this mom of seven continues to do it all. As host of Good Morning America for nearly two decades, Lunden brought insight to top issues for millions of Americans each day. The longest running host ever on early morning television, Lunden reported from 26 countries, covered 4 presidents and 5 Olympics and kept Americans up to date on how to care for their homes, their families and themselves.